The company
Arjay Retail, a legacy-rich enterprise under the century-old Arjay Group, ventured into electronics retail in 2000 with a flagship Sony store on Bangalore’s bustling Commercial Street. What began as a single-brand showroom has evolved into a network of seven exclusive outlets representing global giants like Sony, Siemens, Bosch, Electrolux, and Apple.
With a team of over 120 and a product catalog of 500+ SKUs per brand, backed by central warehouses, Arjay Retail today stands as a premium multi-brand electronics dealer. However, with scale came the need for tighter control on billing accuracy, inventory visibility, and operational security across locations.
The challenge
As a multi-brand electronics dealer handling high-value products across seven exclusive showrooms, Arjay Retail needed precision, not just in product specs but also in operations. But their previous software made that difficult.
- No role-based control:Managers could delete or edit bills, creating misuse risks.
- Poor product master:No standardized SKUs, HS codes, or version tracking.
- Inefficient stock traceability:Especially true for long-lead-time orders like kitchen appliances.
- No real-time sync or reliable backups: Data loss would occur during breakdowns.
- Limited remote visibility: Management couldn’t track sales or stock aging on the go.
- Support gaps:Breakdowns led to days of manual billing, disrupting operations.
With multiple warehouse-to-store transfers, advance bookings, and partial payments involved, the system lacked the security, transparency, and flexibility needed to scale.
The solution: Gofrugal
Gofrugal multi-outlet management software + WhatsNow
Arjay Retail moved to Gofrugal RetailEasy, multi-outlet management software, to centralize control, eliminate security loopholes, and gain real-time visibility. What followed was a complete transformation of their operations.
- Tamper-proof billing: User roles ensured managers could bill but not delete, exchange, or apply excess discounts without approvals.
- Smart SKU master:Every product, from an iPhone to a built-in oven, is cataloged with serial numbers, specs, and HSN codes
- Advance order clarity: Orders booked months in advance are mapped from warehouse to billing with full traceability.
- Warehouse-first dispatch:Products are inducted at the warehouse level and only move to stores on verified billing, ensuring zero mismatches.
- Multi-mode payment handling: Key insights like fast movers, stock aging, and store-wise sales are available on mobile.
“In electronics retail, one unchecked bill can cause a chain reaction of losses. Gofrugal gave us what no other software could—total control. From barcode-level inventory to bulletproof billing, I now run seven brand stores with peace of mind. And with WhatsNow, I track everything from my phone—even in transit.”
Mr. Dipesh Premdoss,
Proprietor, Arjay Retail
Benefits and ROI
- Zero misuse, full control: Every store operates within tightly set access rules. Staff can bill—but not delete, exchange, or discount without permission. For a high-value electronics business, this control is non-negotiable.
- Traceability from booking to delivery: Products booked months in advance are traceable across warehouses and stores. Whether it's a kitchen appliance ordered during home construction or a pre-booked iPhone, nothing slips through the cracks.
- Better customer experience, built on trust: Customers rely on Arjay Retail for big-ticket purchases that involve phased payments and delayed deliveries. With Gofrugal, every advance, delivery date, and invoice is logged—offering transparency and peace of mind.
- No more stock mismatches: With warehouse-first induction and barcode-level tracking, Arjay Retail has eliminated stock mismatches and confusion between showrooms and storage.
- Multi-mode billing with clean reconciliation: From UPI and EMIs to checks and split payments, every transaction is logged clearly at billing time—no manual follow-ups needed.
- Real-time insights, even on the move: WhatsNow gives brand-wise sales, aging stock, and fast-mover reports in a few taps. Decisions are quick, and oversight doesn't depend on physical presence.
- Business resilience during breakdowns: Even during system or internet failures, offline billing ensures operations continue without interruption. With daily cloud syncs and backup, data is preserved and restored seamlessly—no billing blackouts, no stock loss.
- Built for scale:With standardized SKU masters and centralized controls, onboarding is smooth and secure, allowing Arjay Retail to continue to grow and scale—no chaos, no data leakage.
Looking forward
With Gofrugal as their technology backbone, Dipesh Premdoss and the team at Arjay Retail have transformed a complex, high-value electronics retail operation into a streamlined, secure, and scalable business. What once involved manual oversight, stock mismatches, and billing risks is now a tightly controlled system that runs with precision even across seven exclusive brand outlets.
By digitizing every step from product booking to final delivery and enforcing approval-based billing and real-time visibility, Arjay Retail has built more than just operational efficiency. They’ve built trust, traceability, and resilience. As the team looks to expand further, Gofrugal continues to be the silent enabler helping them scale confidently, protect every transaction, and focus on what matters most: delivering premium experiences with zero compromise.