The journey: Employee to entrepreneur
Ganesh Sathe began his journey with Gofrugal in 2006, working in sales across the western region. After seven years of understanding customer needs and software solutions inside out, he made his move, launching his own consulting company, Gaze IT, in 2013.
With his roots in retail (his family runs a retail business), Sathe knew the domain deeply. This gave him an edge in understanding customer pain points and offering consultative, end-to-end solutions rather than just software installations.
Footprint and reach
While headquartered in Maharashtra, Gaze IT has helped customers across India, from small-town retailers to high-volume chains, bringing in automation, control, and growth with Gofrugal ERP.
Key highlights and success stories
Modern Dairy - Dairy & FMCG retail chain
A legacy business using three different applications (billing, tax, Tally) was migrated to one unified Gofrugal ERP system.
Challenges: Accuracy issues, monthly GST penalties, outdated local software
Gofrugal impact:
- Unified platform for billing, accounting, delivery, and ecommerce
- 1,000+ deliveries/day with GoDeliver
- 100% accounting on Gofrugal
Maharashtra Store - From manual to automation
In 2008, this store was billing using a cash register, managing over 80,000 SKUs manually.
- With Gofrugal, they went 100% digital and automated.
- Still running smoothly for 15+ years on the same system.
National Medical - Pharmacy at scale
A pharmacy doing manual billing and skeptical about ERP speed was convinced by Sathe to try Gofrugal.
- 1,000+ bills every day with full automation
- Running on Gofrugal since 2012
- No downtime in 12+ years
VK Retail - High-volume outlet
A large-scale customer adopted Gofrugal across operations.
- Seamless high-volume billing
- Consultative implementation
- Handled end-to-end by Gaze IT
What makes Gaze IT different?
- In-house retail expertise: Being from a retail family himself, Sathe understands operations, employee challenges, margins, and customer psychology better than most.
- Consulting over selling: He doesn't pitch software; he offers tailored transformation plans that retailers trust.
- Team capability: His six-member team is well-versed in both product and business-with each member carrying four to five years of product experience.
- Accounting mastery: Unlike most who use only inventory or billing, Gaze IT customers use Gofrugal for full-fledged accounting and finalization.
Advice to new partners
“Without learning, earning won't happen. Be patient; master the product and domain. The business success will follow naturally.”
Ganesh Sathe,
Director - Retail Business Solutions Consultant, Gaze IT Solutions, Pune
One line that says it all
“You take care of your customers-Gofrugal and Zoho will take care of you.”
Ganesh Sathe,
Director - Retail Business Solutions Consultant, Gaze IT Solutions, Pune
Are you looking for a trusted Gofrugal partner in Pune?
Connect with Ganesh Sathe now: https://www.linkedin.com/in/ganeshsathe3003