The company
Established in 2018 during Vinayagar Chathurthi, Velan Supermarket in Thondamuthur, Coimbatore, is the brainchild of Saravana Kumar. What started as a modest retail initiative has grown into a fast-paced, high-volume supermarket known for quick billing, sharp inventory control, and customer loyalty.
With 12,000+ SKUs and a lean team of 12, Velan Supermarket serves a loyal customer base—especially on Sundays and festivals, where peak sales hit ₹5+ lakhs in a single day. With operations that extend late into the night, Kumar knew he needed a system that was fast, reliable, and didn’t require his constant presence.
The challenge
Like many first-time retailers, Velan Supermarket started off using another software in the market. But within the first year, limitations became clear:
- No instant rate update for products
- Difficult purchase entry workflow
- No visibility into stock, sales trends, or error tracking
- High risk of theft and mismanagement due to lack of control
- Staff mostly had basic education (10th–12th standard) and needed a system they could pick up fast
- The pressure of high daily transactions without reliable software support
Kumar wanted to bring structure to chaos—where barcode scanning, inventory control, and billing happened in sync with zero guesswork.
The solution: Gofrugal
Acting on his brother’s advice, Kumar shifted to Gofrugal RetailEasy. He didn’t just adopt the software—he embraced it. Within weeks, operations transformed.
Gofrugal helped the supermarket achieve a lot in a short amount of time.
- Purchase entry clarity: Barcode or not, products were tagged and updated with product codes.
- Powerful billing engine: Handled 1,052 bills with just two systems on peak Sundays.
- Flexible payments: F6 screen split—cash, card, GPay, Sodexo, credit—all handled smoothly and reconciled at close.
- Margin intelligence: Real-time view of brand-wise movement and stock performance.
- Easy accounting: GST filing, check tracking, and three-month audits now take less than an hour.
- Multi-layer access control: Security, user rights, and approval flows give Kumar full control without micromanaging.
- WhatsNow app: Remote visibility into sales, pricing changes, stock movement—he spends less than hours a day at the store.
In a supermarket, time is everything. With Gofrugal, I’ve managed 1,052 bills in a day with just two systems. From barcode scanning to check tracking, purchase returns to payment splits—everything is easy. My work is reduced by 50%, and I now spend more time with my family or on my next venture. Even staff with minimal education handle the system like pros. Once you use Gofrugal, there's no going back.
Mr. Saravana Kumar,
Owner, Velan Supermarket, Thondamuthur, Coimbatore
Benefits and ROI
- Workload reduced by 50% - With all reports and controls in place, Kumar can now run his store efficiently without being present all day. Decision-making is quick, data-backed, and independent of employee inputs.
- Peak-time billing without panic - Whether it’s 1,000+ bills on a Sunday or festival flash sales, billing is fast, accurate, and paperless. Even with just two systems, Velan delivers.
- Effortless inventory and purchasing - Kumar knows what sells, how much, and when without checking the racks. One report tells him everything.
- Staff empowerment with minimal training - A third-standard-pass staffer became a billing expert. That’s how simple Gofrugal is.
- Data-driven supplier relations - Weekly purchase planning is now effortless with Gofrugal’s product-wise and brand-wise sales reports. The software automates reorder decisions, helping avoid overstocking and missed orders with just a click.
- Peace of mind, personal growth - Running a supermarket no longer means sleepless nights. With operations stabilized, Kumar has already opened his second venture—a restaurant called Thazhampoo—and is planning his next.
Looking forward
With Gofrugal as his trusted partner, Mr. Saravana Kumar has built more than just a successful supermarket—he’s built a business that runs smoothly even in his absence. What once demanded sleepless nights and constant oversight has now become a structured, data-driven operation that gives him clarity, control, and peace of mind.
By automating billing, purchase planning, and stock management, Velan Supermarket has set a benchmark for how small-format retailers can scale without stress. As Saravana explores new ventures like his restaurant Thazhampoo, Gofrugal continues to be the digital backbone that supports his growing ambitions. His story is proof that with the right technology, every hardworking entrepreneur can find the freedom to grow, expand, and still enjoy life beyond the counter.