S.R. Value

How a decade-old hardware firm became Gofrugal's most trusted partner in Kerala

S.R. Value Logo

Company

S.R. Value

SPOC

Shyam Sadanandan

Location

Kerala

Company Founded

2003 (Hardware)

2013 (Software)

Gofrugal Partnership

Since 2015 (Solution Partner)

Core verticals

S.R. Value began its journey in 2003 as a hardware solutions provider in Kerala. In 2013, the company entered the software space to meet rising demand for technology-driven solutions in retail. Two years later, in 2015, they partnered with Gofrugal, initially exploring software sales and soon transitioning into a full-fledged Solution Partner.

With a deep-rooted presence across the Kerala region, today, S.R. Value serves over 200 businesses-primarily supermarkets-delivering robust POS and ERP solutions tailored for the modern retail landscape.

Why S.R. Value chose Gofrugal

In their early days of software sales, S.R. Value faced significant issues with local vendors-mainly due to poor customer support and a lack of scalability. Seeking a dependable and innovative ERP provider, Shyam explored the market and concluded that Gofrugal was the most trusted name.

“I did a lot of research to find the market leader. Gofrugal's reputation and support made our choice very clear.”

Shyam,

Director, S.R. Value, Kerala

Perspective on the ERP landscape

Shyam believes the need for reliable ERP solutions has drastically increased. As businesses become more tech-aware, the demand for feature-rich, well-supported ERP systems has intensified.

“Customers today want reliable systems. They don't have time to learn every product-they want one that just works, with the right support.”

Shyam,

Director, S.R. Value, Kerala

Superpower: Building trust through local understanding and branding

S.R. Value's greatest strength lies in its local market knowledge and brand-driven sales approach. The company carefully studies industry segments before diving into them-enabling faster, deeper impact with customers.

“We don't sell randomly. We study the industry-like we did for supermarkets-and only then enter. That's our formula," said Shyam.

Milestone moment: Turning a seminar speech into 10 deals

One of Shyam's most rewarding moments was a speech delivered at a district-level retail association meeting with over 300 participants. By explaining how ERP solves practical retail issues, he earned credibility and generated a good number of leads-many of which converted into customers.

“That one seminar led to 10 deals. It was just awareness-explaining real problems and showing real solutions," said Shyam.

Customer success highlight: Greenleaf Supermarket

S.R. Value closed a significant ₹7 lakh order from a five-outlet supermarket chain in Kerala. The client had been using another software but was dissatisfied. After a targeted demo and consultation, they switched to Gofrugal.

“They saw our demo and immediately felt the difference. We showed them a system that solved their problems and was also easy to operate.”

Shyam,

Director, S.R. Value, Kerala

Partner tip for newbies

Shyam advises new partners to fully understand the software before jumping into sales.

"Don't treat Gofrugal as just billing software. It's a platform that genuinely helps people and businesses grow. Learn deep, understand it, and you'll succeed."

Shyam,

Director, S.R. Value, Kerala

One line that says it all

“With Gofrugal, I learned how software can truly transform businesses and help people. It's not just a product-it's a real helper.”

Shyam,

Director, S.R. Value, Kerala

Are you looking for a trusted Gofrugal partner in Kerala?

Connect with Shyam now: https://www.facebook.com/srvaluenettoor

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