The company
D G Ayurvedic Sangrah is a renowned Ayurvedic and Yunani medicine retailer based in Mumbai, India. Founded in 1912, the company has been a pillar in the Ayurvedic community for over a century. "Our forefathers had a strong vision for Ayurveda at a time when allopathy dominated the market," said owner, Vaibhav Gala.
Specializing in over 11,000 products, D G Ayurvedic Sangrah serves more than 950 agencies across India. With a dedicated team of over 45 staff members, the company prides itself on offering authentic Ayurvedic solutions that cater to a wide range of health and wellness needs.
The challenge
D G Ayurvedic Sangrah relied on manual processes for much of its operations. With over 11,000 products and more than 950 agencies across India, the company faced increasing challenges managing their inventory, expiration dates, and reorder processes.
"Previously, we managed everything manually," says Niraj Shah, manager of D G Ayurvedic Sangrah. "We had no proper way to track stock, and sometimes we had far too much inventory, while at other times we were running out of stock."
This imbalance created significant inefficiencies, with the team struggling to keep track of stock levels and ensuring that the right products were ordered at the right time.
Expiry management was another major issue. "We didn’t know which products had expired or were about to expire," Niraj Shah said.
It was a constant concern, especially given the perishable nature of many Ayurvedic products. Without a centralized system, identifying and removing expired products from the shelves became a cumbersome task.
The reorder process also posed significant challenges. The team wasn’t sure which products needed replenishment or in what quantities. This lack of visibility into real-time inventory levels led to missed opportunities and unnecessary stock shortages.
"These three major issues—stock management, expiry control, and the reorder process—were preventing us from growing and scaling our business effectively," said the manager, Niraj Shah, who oversees operations including sales, purchase, inventory, and delivery.
As the business expanded, it became clear that they needed an integrated solution to streamline these processes.
"We knew we had to adopt a software solution that could handle inventory, sales, expiry management, and the reorder process all in one system," explained Niraj Shan.
The search for an efficient software solution became crucial to overcoming these operational hurdles and positioning D G Ayurvedic Sangrah for future growth.
The solution
Gofrugal provided a comprehensive solution that addressed the business’s unique challenges, helping automate operations, improve inventory control, and enhance overall customer satisfaction.
Inventory management
- Real-time stock tracking: Gofrugal’s inventory system allowed for precise tracking of over 11,000 SKUs, ensuring stock levels were always up to date.
- Barcode generation: Since pre-printed barcodes were unavailable for many products, Gofrugal’s barcode management system enabled the business to generate custom barcodes for better inventory control, reducing errors, and enhancing accuracy.
- Expiry date management: The software enabled real-time tracking for expiration dates, and the business generated monthly expiry reports to remove expired products from stock to prevent waste and ensure compliance with quality standards.
Reorder process
- Automated reorder system: Gofrugal automated the reorder process, which helped the business determine which products needed restocking and in what quantities. With 99% of purchases handled through the Gofrugal reorder process, the business ensured that stock levels were always optimized, minimizing overstocking and stockouts.
- Purchase order automation: The system facilitated efficient purchase order creation and tracking, making the procurement process seamless and reducing manual errors.
Sales and billing
- Simplified billing process: Gofrugal’s easy-to-use billing software enabled quick and efficient transactions, even for new staff. This streamlined the checkout process for customers and minimized billing errors.
- Flexible sales channels: Customers had three purchase options—consulting with the sales team, presenting a prescription, or purchasing directly from the display counters. The sales team could easily scan items and create due bills, ensuring smooth transitions to the delivery counter for payment and product collection.
- Multi-location sales management: The software supported multiple sales points, allowing for efficient management over eight sales computers across different locations within the store, helping scale operations without compromising efficiency.
Delivery management
- The software enabled efficient tracking and management of daily deliveries across Mumbai, India, and international destinations. This was particularly beneficial for the business as it frequently handled bulk and long-distance deliveries.
Security and user access management
- Role-based security: Gofrugal’s robust security management system allowed D G Ayurvedic Sangrah to assign user roles by department. Sales users had access to sales-related tasks, while purchase users could only handle purchase transactions. This ensured a secure, organized approach to managing operations and restricted unauthorized access.
Customer satisfaction
- Improved service efficiency: The streamlined processes, from stock management to billing, allowed the team to serve customers quickly and efficiently. Customers could easily consult with the sales team, provide prescriptions, or purchase products directly from the display, creating a smooth and hassle-free shopping experience.
- Regular updates and support: D G Ayurvedic Sangrah appreciated the regular software updates and 24/7 customer support from Gofrugal, which helped the business continue to run smoothly without any downtime.
Staff and training
- Quick onboarding: New staff members were able to start billing within an hour of training due to Gofrugal’s intuitive user interface. This reduced the learning curve and helped maintain consistent service quality.
Benefits and ROI
- Accurate inventory management: Leveraging Gofrugal's reorder process, 99% of purchases are now automated, ensuring optimal stock levels across 22,000 SKUs.
- Effective expiry tracking: Automated expiry date input and monthly reports help eliminate expired products from stock, minimizing losses.
- Time-saving operations: Barcode generation streamlines inventory tracking, purchase, and sales processes, significantly reducing manual effort.
- Faster onboarding: Easy-to-use billing software enables new employees to start billing independently within just one hour of training.
- Enhanced security: Role-based permissions safeguard sensitive data by restricting access to specific functions, ensuring operational transparency.
- Operational scalability: Gofrugal seamlessly supports a multi-functional setup with 15 computers across sales, purchase, inventory, delivery, and prescription management.
We implemented Gofrugal software within one day, and within three days of training, we have started using the software.
Our overall experience with Gofrugal has been great, and our customers are also happy.
Niraj Shah,
Manager, D G Ayurvedic Sangrah
Looking forward
As D G Ayurvedic Sangrah plans to expand to multiple locations, Shah emphasizes Gofrugal’s role in their growth strategy. The software’s adaptability ensures consistency across all branches, enabling streamlined operations and efficient management.
Here’s to another 100 years of growth and efficiency with Gofrugal as the backbone of D G Ayurvedic Sangrah's success!
Watch the detailed story here.