The company
Daily Mart is a retail grocery store located within the gated community of Purvanchal Royal Park in Sector 137, Noida. Launched in 2015 by RR Management Consultant, the store was opened with a mission to serve the daily needs of over 1,100 families residing in the community at affordable prices. With affordability and convenience as the motto, Daily Mart operates 18 hours a day and provides door-step delivery to meet residents' daily needs.
Driven by its early success and growing customer loyalty, Daily Mart expanded its presence in 2019 by opening a second outlet in a similar gated community. This new store takes convenience a step further by operating 24/7 and now serves an additional 1,000+ families. With a focus on customer satisfaction, product availability, and operational efficiency, Daily Mart continues to thrive as a trusted neighborhood grocery partner.
The challenge
Daily Mart explored different software, but none of them met their business requirements. In 2015, they used a basic billing software, but it did not have essential features needed for their business. They saw the demo of an ERP software, and it too did not satisfy their needs. They were struggling with multiple challenges in their business.
- Constraints in reordering: The reordering feature was not comprehensive to make efficient purchase decisions at the right time.
- Poor inventory control: Inventory management was a major headache. Staff were able to add stock at any time without any checks.
- Inefficient user management: Providing restricted access to the required screen alone for the relevant staff role was not doable. Every staff had access to all data and operations.
- Price control limitations: Unable to handle condition-based price validation.
- Frequent inventory shrinkage: There were many loopholes in the software, and they were unable to have control over transactions. They were facing frequent theft, and managers were not able to avoid inventory shrinkage.
These challenges significantly impacted Daily Mart’s operational efficiency and overall business control. With growing customer demand and the need for tighter inventory and user management, it became clear that a more advanced and reliable solution was essential. This prompted Daily Mart to seek a comprehensive software that could address their pain points, which led them to Gofrugal.
"We were facing at least one theft daily, and we could not identify it since our inventory management process was poor. Gofrugal's detailed audit reports, along with camera footage, helped us validate the data as per reports with the transactions at the counters to arrest thefts."
Mr.Qamar
Accounts officer, Daily Mart
The solution: Gofrugal
Implementing Gofrugal early in their journey proved to be a game-changer for Daily Mart, helping them overcome their business challenges and gain complete control over store operations. The software brought in much-needed automation, visibility, and efficiency across their retail processes.
- Smart reordering alerts: Items reaching minimum stock levels are highlighted in red, indicating criticality. This visual cue enables the team to take timely action by either refilling inventory or raising purchase orders on priority.
- Intelligent purchase planning:With Gofrugal’s flexible reordering to raise purchase orders based on conditions such as sales trends, last purchase data, and minimum/maximum inventory, Daily Mart can generate accurate purchase orders without overstocking.
- Faster and efficient billing:Barcode scanning for both branded and private-labeled products has significantly improved billing speed and accuracy. This ensures a smoother checkout experience and higher customer satisfaction.
- Flexible barcode and bill design:Unlike other software, Gofrugal allows complete flexibility to design custom barcodes and bill formats. Daily Mart leverages this to create unique labels and tailor their billing system to align with their brand identity.
- Holistic CRM, offers, and loyalty programs:The flat discount feature is useful to sell out items faster. Comprehensive offers and loyalty management features are also helpful to run targeted offers and increase walk-ins.
- Enhanced audit and fraud control:In case the staff holds the bill, collects the amount, and erases the bill, it can be easily identified with detailed audit reports, ensuring improved transparency.
- Role-based access management:With precise role-based user controls, the staff now has access only to the screens relevant to their roles. This minimizes errors, enhances data security, and improves overall operational discipline.
Daily Mart has successfully streamlined its end-to-end store operations from purchase planning and inventory control to billing, promotions, and user management with Gofrugal. It not only resolved their initial challenges but also empowered them to scale with confidence and stay focused on delivering value to their customers.
"Poor inventory control and inadequate reordering options in earlier software made daily operations difficult. Gofrugal's comprehensive inventory and purchase management features help us make accurate decisions and run our business efficiently. Thanks to that, our customers never leave our stores empty handed."
Mr.Hashmuddin Malik
Operational Manager, Daily Mart
Benefits and ROI
The adoption of Gofrugal delivered immediate and measurable value to Daily Mart, streamlining operations, saving time, and significantly enhancing accuracy and control.
- Reduced operational costs:With Gofrugal, Daily Mart has reduced operational costs by 20% through improved inventory management, automated reordering, and efficient billing processes.
- Quick go-live:Comprehensive training was planned 15 days in advance, allowing the team to go live and start billing on the very first day of implementation.
- One-click ordering:During the first few months of starting the business, they used to visit every rack to check the current stock for each supplier and brand and raise purchase orders. They can now raise a purchase order in a single click, which saves time and reduces errors.
- Insightful reporting:With access to detailed sales and purchase reports, Daily Mart reviews fast- and slow-moving items every two days and audit reports every four days, helping them take timely corrective actions.
- Anywhere support access:The MyGofrugal app is useful to get their issues resolved on the go. Even in the absence of IT managers at stores, they can raise a ticket from anywhere, guide their staff to connect with a support executive, and get the issue sorted immediately.
- Error-free pricing: Customizable settings and configurations for selling price, cost price, and landing cost have eliminated margin loss caused by manual entry errors, ensuring pricing accuracy and profitability.
By leveraging Gofrugal’s capabilities, Daily Mart has achieved both operational efficiency and a strong return on investment. The software has not only simplified their daily processes but also empowered them with data-driven control, enabling sustainable growth and consistent customer satisfaction.
Looking forward
With Gofrugal as their trusted technology partner for close to a decade, Daily Mart is well-equipped to operate their business efficiently and scale their business seamlessly. Detailed reports, automated purchases, and comprehensive inventory management in Gofrugal ERP have empowered them to run their business with ease. The software has become a reliable backbone for their retail success, and they are confident of scaling their business better.